Services
A Leeds Based PPC Management Agency
The Power Of Paid Search
Getting the most out of your PPC budget takes years of experience and a strong focus on data. That’s not to say you can’t get good results from PPC from the get-go. In fact it’s often the channel businesses turn to for those immediate results over slower-burning methods like SEO.
About Our Team
With a team specialised in Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and Apple Search Ads, to name a few, we’ve got more than enough experience to select the perfect mix of channels for profitable results.
PPC marketing has long-since moved on from bread and butter search campaigns and there are now many more levers to utilise. From display retargeting to dynamic search campaigns, we’ve got the skills to maximise results and grow your business.
As a Google Premier PPC agency, our clients have access to industry-leading tools and strategies before they are widely available.
With a strong data team behind us, the PPC team uses automation and data science to maximise results and free up time to focus on strategy.
What To Expect From Our Management
Paid Search Audits
Blueclaw has a tried and tested 10-step audit process. It’s designed to uncover hidden opportunities, identify risks and provide the insight needed to form our strategy to effectively reach your target audiences and start generating a strong ROI from the first click.
We go beyond best practice to develop a bespoke PPC plan that delivers a serious return on investment for your business.
Tracking Configuration
We implement granular tracking solutions to ensure that your campaigns are always guided by data, and are documented in comprehensive qualitative reports delivered by your PPC strategist.
We also have relationships with third-party tracking providers to track conversions happening off-site, such as in-app or phone calls.
PPC Reporting & Analytics
The ultimate measure of conversion rate optimisation is in sales, bookings, and other high-return actions – but we don’t stop there.
We develop crystal-clear reporting frameworks to give clients exceptional clarity about their data through instant access to analytics, along with a complete customer journey mapping.
Shopping Ads
Shopping ads allow retailers to easily present their products to search engine users – but a well optimised product feed is crucial to maximise e-commerce visibility, drive sales and magnify budget spend.
Display and Remarketing
We can tap into your existing audiences to get them returning to site to convert time and time again.
Our data-driven customer journey mapping will ensure that audiences are targeted with the right content depending on where they are within the marketing funnel.
We consider everything from audience to messaging to ad format – whether we decide to run image, video or dynamic HTML5 ads – all decisions are informed by previous results.
Paid Social
We deliver profit from social – with an ever-increasing number of paid social channels and audience-targeting options, every Blueclaw client benefits from a bespoke strategy that engages, informs and attracts their target customers – wherever they are in the social media landscape.
Tools and Software
We know we’re only as good as our tools, so that’s why we’ve equipped ourselves with the best in the business.
Our team works with a variety of PPC tools and software to provide accurate data, reporting and actionable recommendations across the board.
Our Optimisation Process
Outside of the PPC levers in place at Blueclaw, we conduct continuous optimisation of each account we work on so that efficiencies can be found and revenue can grow month-on-month. This optimisation includes:
- Bid & budget management
- Quality Score analysis and improvement
- Bid adjustments (device, demographic, location, ad scheduling etc)
- Remarketing and interest category audiences
- Search term reporting for new and negative keyword additions
- Bid strategy testing
Awards.
We build strong relationships, have industry expertise and win awards
A Leeds Based PPC Management Agency case studies
Our services.
SEO
By combining technical expertise and content research with audience insights, our multiple award-winning team helps maximise online potential by delivering SEO campaigns which increase your brand’s search result visibility.
Content Marketing Agency
From creative ideation to content gap analysis, our award-winning team aim to make our content marketing strategies data-led as well as personal, with relevant content and best in class media relations.
A Tried and Trusted Digital PR Agency
From link building and brand awareness campaigns to on-site copy creation, our content marketing strategy relies on both best-in-class media relations and extensive SEO insights to ensure maximum reach and impact.
A Leeds Based PPC Management Agency
Working collaboratively with our SEO and data insight teams, our PPC team excels at proactively maximising opportunities and efficiencies across a wide range of industry sectors while providing a truly integrated approach.
Data Insights & Attribution
At Blueclaw, data insights are at the core of everything we do – whether it’s forming our award-winning SEO services, helping to inform growth strategies, or assisting businesses make decisions based on real-world analytics.
Contact.
We’re always keen to talk search marketing.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.